Saudi Arabia was ranked as the 3rd potential market for Sri Lankan tourism in June 2024.
According to the Sri Lanka Tourism Development Authority (SLTDA). During the same period, it also ranked as the 23rd source market for tourists visiting the island nation.
In collaboration with the Sri Lanka Tourism Promotion Bureau (STPB), organized a significant presence at the Travel Fair 2024, held at the Riyadh International Convention & Exhibition Center.
The fair aimed to facilitate networking among tour and travel operators. Then Sri Lanka has set an ambitious with a target of attracting five million tourists by 2026, focusing on high-end tourists, particularly from Middle Eastern countries.
Middle Eastern countries, recognizing the high daily expenditure of Saudi visitors as a significant economic driver.
