Google’s lucrative ad tech business goes on trial

The US government is taking aim at the engine of Google’s immense wealth – its extremely lucrative ad tech business.

A trial beginning on Monday will hear the Department of Justice’s case that the search engine’s parent company Alphabet illegally operates a monopoly in the market.

The company earned more than $200 billion (£152bn) last year through the placing and selling of ads seen by internet users.

Alphabet has argued its success is due to the “effectiveness” of its services – but prosecutors say it has used its market dominance to stifle rivals.

  • All
  • Australia News
  • Business News
  • Entertainment News
  • International News
  • Sports News
  • Sri Lanka News
    •   Back
    • India News
Load More

End of Content.

latest NEWS

  • All
  • Australia News
  • Business News
  • Entertainment News
  • International News
  • Sports News
  • Sri Lanka News
    •   Back
    • India News