Sri Lanka Tourism with its continuous promotional efforts with clearly defined strategy and objectives, achieved the previous full year arrivals within the 1st nine months of this year.
In 2023 the total arrivals were 1,487,303. During the month of September 2024, a total number of 112,140 tourist arrivals were recorded which showed a 9% growth compared to last year.
India, China, the UK, Germany, Australia, the Maldives, Russia, Bangladesh, Spain, and France were among the top source markets contributing to this growth.
This success is attributed to several key initiatives, notably the “Seen is Believing” influencer campaign, which involved hosting around 180 global media influencers.
These influencers, including culinary vlogger Luke Martin, Nas Daily’s Nusier Yassin, and Bollywood actor Ashish Vidyarthi, helped spread a positive message about the island nation’s unique offerings and its recovery from recent challenges.
The tourism revival was also buoyed by the recommencement of major airlines, many of which increased their flight frequency and seat capacity, signalling renewed confidence in the destination. In addition, Sri Lanka Tourism launched the “Check in…. Sri Lanka is ready” digital campaign, aiming to attract prospective travellers through short-term online promotions.
