There are nearly 315 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.
To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide.
Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 175 million, 119 million, and 109 million Facebook users respectively.
Facebook – the most used social media
Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.
Facebook usage by device
As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone.
Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services.
As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.
