Despite the cynicism of the modern age, it turns out there are still some things Australians have deep confidence in, especially when it comes to where they spend.
Marketing research from Catalyst, commissioned by Reader’s Digest, has revealed the most trusted brand names in Australia.
”It’s been a very challenging few years, but ultimately our category winners share a key common trait,” Catalyst Research director Cameron Gentle said.
“They consistently deliver on their promise. People have an expectation of what they’re going to get, and the particular product or organisation delivers what they’re after. Time and again.”
15. Selleys
Australian-born glue giant Selleys was named 15th.
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14. Glen 20
A household favourite that cemented its status in the cupboard during COVID-19, Aussies continue to appreciate the no-nonsense nature of Glen 20.
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13. Dairy Farmers
The staple of the dairy aisle was ranked 13th.
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12. Royal Flying Doctors Service
The Flying Doctor was also named Australia’s most trusted charity.
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11. Weber
Legions of backyard/balcony barbecue bon vivants probably agree.
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10. Bega
The cheese and dairy stalwart made it into the top 10.
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9. Toyota
Toyota beat out Maza and Mercedes-Benz as the most trusted brand in cars.
9 of 16Attribution: Rafael Ben-Ari – stock.adobe.com
8. Panadol
Panadol was ranked eighth.
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7. Bridgestone
Bridgestone was Australia’s most trusted tyre vendor.
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6. Cancer Council
The Cancer Council made the list, but specifically for its sunscreen products.
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5. Dulux
House paint giant Dulux ranked fifth.
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4. Bunnings
The home of the weekend sausage sizzle was fourth.
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3. Cadbury
International choc seller Cadbury was in the top three.
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2. Band-Aid
The fact that “band-aid” has become a cover-all term for a sticking plaster probably explains its top two position.
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1. Dettol
“Since its humble beginnings in 1935, when Dettol Antiseptic Liquid was used as a post-surgery antiseptic skin wash in hospitals, Dettol has evolved to become the trusted brand in germ protection around the home,” Readers Digest wrote.
