Billionaire owner of social media platform has accused Global Alliance for Responsible Media and some of its members of ‘illegal’ collusion
In a post on Tuesday, Linda Yaccarino, X’s chief executive, said the company had filed a lawsuit against the Global Alliance for Responsible Media,
The lawsuit relates to the period in 2022 just after Elon Musk bought X, then known as Twitter, when advertising revenue dived.
X must show that there was an actual agreement to boycott joined by each advertiser, Bartholomew said. “Proving this requirement is no small hurdle” in cases where an agreement might be implicit, she said.
Even if the case succeeds, X cannot force companies to spend advertising revenue on the platform, Bartholomew said.
Some companies wary of advertising on the platform amid concerns that its new owner was not serious enough about removing harmful online content.
Elon Musk tweeted: “We tried being nice for 2 years and got nothing but empty words. Now, it is war.”
