Virgin Australia has become the first Australian airline to provide a tracking service its luggage.
Passengers across more than two-thirds of the airline’s domestic network will be able to track their checked baggage from tomorrow via their newly designed app.
The technology has been two years in the making and follows the successful trial in May.
The tool follows feedback from passengers about the frustration of losing a bag while flying.
“We know the potential of lost baggage is a concern for travellers globally and anticipate today’s announcement will give many guests that extra level of comfort knowing where their bag is at every step of the journey,’ Virgin Australia Group Chief Customer and Digital Officer, Paul Jones said.
“We are also proud to be able to launch this new feature while having some of the lowest figures in the market when it comes to mishandled or lost bags, with a mishandled baggage rate of just 1.5 per 1,000 guests – five times better than the last recorded industry average.
“We are a business that intently listens to its people and customers, and we are excited to have many more announcements in the pipeline that we know will make our guests’ flying experience that touch more wonderful.”
It comes as many travellers have started taking matters into their own hands by purchasing their own tracking tools, such Apple AirTags.
Earlier this year, Air New Zealand announced they would be gradually rolling out similar technology via their app.
Qantas has indicated it may roll out similar technology later this year.
