Sri Lanka has plant to sets on welcoming three million tourists next year, aligned with the Sri Lanka Tourism Promotion Bureau’s (SLTPB) plans to launch the much-awaited tourism promotion campaign covering the key source markets,
Its starting from the second week of September this year.
According to SLTPB Managing Director Nalin Perera, the PR and digital campaigns in the United Kingdom, France, Germany, China and India are set to kick off from the second week of September this year.
The PR campaign is planned for one year, with a budget of Rs.600 million, while the digital campaign is set to run for a six-month period, with a budget of Rs.1 billion.
The second phase of the campaign is likely to kick off after this winter season, covering the next seven source markets, which include Russia, Australia, Scandinavia, the Middle East along with Japan, South Korea, Poland, Italy and the Benelux countries.
Perera noted that Rs.750 million and Rs.450 million worth of budgets are allocated for the digital campaigns and PR campaigns in Russia, Australia, Scandinavia and the Middle East, overall.
Sources – Daily Mirror
