“Sometimes,” the TikTok star known as “Cucumber Guy” intones at the start of his videos, “you need to eat an entire cucumber.”
Then, he starts to slice.
Icelandic supermarkets have been left in a pickle, after a viral TikTok trend saw an unprecedented surge in demand for cucumbers – leaving suppliers racing to keep up.
It comes after social media influencers in the small Nordic country began sharing a salad recipe of grated cucumbers, sesame oil, garlic, rice vinegar and chilli oil.
The recipe has been such a hit that farmers in the country have been unable to keep up with spiralling demand, Iceland’s farmers association – the Horticulturists’ Sales Company (SFG)
A viral TikTok trend circling the Nordic country has caused an unprecedented surge in demand for cucumbers, forcing suppliers to race to keep up.
A viral TikTok trend caused a surge in cucumber demands
The trend began after one influencer shared a salad recipe of grated cucumbers, sesame oil, garlic, rice vinegar and chilli oil, prompting other influencers to join the trend and lead it to virality.
