Digital marketing is one of the fastest growing in-demand skills for 2024, ranking in Coursera’sCOUR+0.7% top 10 list in their Job Skills Of 2024 report.
The report unveiled that professions within digital marketing, which is set to witness a 6% increase in growth—higher than the average job growth rate—by 2032, are steadily on the rise and will be fueled by the emergence of new marketing technologies, such as AI-powered insights and content generation tools. It’s a sign that AI will not render jobs in this industry obsolete but complement them.
The report also noted that the industry will be worth $1.5 trillion by the year 2030.
The digital marketing industry is strongly spurred on by consumer trends, particularly on social media, with an estimated 76% of consumers browsing and purchasing items via social media. In fact, in 2023 alone, there were approximately 4.89 billion social media users worldwide, with LinkedInLNKD0.0% holding more than one billion of that total figure. As the Coursera report notes, this calls for organizations to upskill their teams in a new and advanced skill set—social selling. This is pivotal to organizational success.
LinkedIn released a report titled 15 Big Ideas Of 2024, in which one of its most noteworthy insights revealed that social media is of such business importance, that influencer marketing will be one of the new degrees offered by universities in the coming years.
In fact, Southeast Technical University has been one of the first to have already launched a content creation and social media business degree for 2024, and has already started accepting applications.
forbes.com
