We calculated the top social media influencers worldwide across popular platforms YouTube, Instagram, TikTok, and X (Twitter).
Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names.
Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in some cases, even hundreds of millions.
The Top 30 Social Media Influencers Worldwide
| X (Twitter) | TikTok | YouTube | Total | Category | |||
| 1 | Cristiano Ronaldo | 622,164,640 | 110,569,623 | n/a | n/a | 732,734,263 | Sport |
| 2 | Selena Gomez | 429,805,012 | 66,446,790 | 59,000,000 | 34,500,000 | 589,751,802 | Music |
| 3 | Ariana Grande | 380,308,915 | 85,268,269 | 34,200,000 | 53,500,000 | 553,277,184 | Music |
| 4 | Kylie Jenner | 400,477,343 | 40,044,424 | 54,900,000 | 12,100,000 | 507,521,767 | Influencer |
| 5 | Justin Bieber | 293,090,942 | 111,264,898 | 27,300,000 | 72,600,000 | 504,255,840 | Music |
| 6 | Leo Messi | 499,705,843 | N/A | N/A | 2,110,000 | 501,815,843 | Sport |
| 7 | Dwayne Johnson | 397,240,518 | 17,100,000 | 74,200,000 | 6,360,000 | 494,900,518 | Entertainment |
| 8 | Taylor Swift | 281,714,581 | 95,295,063 | 24,900,000 | 56,500,000 | 458,409,644 | Music |
| 9 | Kim Kardashian | 364,318,648 | 75,194,423 | 9,600,000 | 2,000,000 | 451,113,071 | Influencer |
| 10 | MrBeast | 50,400,000 | 28,700,000 | 93,300,000 | 240,000,000 | 412,400,000 | Content |
